What kind of tail do you have?

Can a Realtor dominate their market area on the internet …

… with a brand new real estate focused blog site? The answer is YES! Let me show you one very simple but effective way to increase the quality of your web traffic.

Focus on a niche and the long tail keywords that describe your niche.

Think about your keywords in two main groups: short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term “long tail” is said to have been coined by “Chris Anderson” to describe the strategy of targeting less competitive niche markets.

In case you aren’t really sure, here are some examples of long tail vs. short tail keywords: 

Long Tail Keywords:

• La Jolla Ocean View Homes
• North Park Craftsman Homes
• East Village Lofts in Downtown San Diego

Short Tail Keywords:

• San Diego Homes
• San Diego Real Estate
• San Diego Realtors
• Downtown Condos

Typically there will be much more search engine traffic for the short tail keywords and much fewer for the long tail.  However, those searching for long tail keywords are most likely further along in their decision to buy a new home making them a much higher quality lead for your site.  Since there will be fewer leads, you may choose to build out several sites around your different niche markets depending on your desired volume of leads.

You may be thinking why it makes sense to focus on dozens, hundreds or even thousands of long tail keywords which only bring a small amount of traffic when you could focus on a handful of  short tail keywords.  The answer is simple – there is much less competition so you can easily rank on the first page of Google & Yahoo for these long tail keywords and you may never make it to the front page with the broad strategy.

The charts on this site do an excellent job at visually illustrating these points.

Another obvious benefit to this narrow keyword / niche strategy is that the visitors convert much better.  These visitors know exactly what they want and are searching for it, hopefully you can provide it to them.

Web Real Estate Tools wants you to succeed and the first step to succeeding in Real Estate is to choose your niche market.  The second step is to become the expert!  Use long tail keywords to attract those buyers & sellers who are looking for exactly what you are an expert on.

Peter has been doing one on one coaching with a lady that fully admits she didn’t have a clue about blogging or what to write about before she started. 

Her site, LoveLaJollaLiving.com, is still a work in progress and and live for just a few weeks, but is already appearing in first page results in Google. Peter and Joan are particularly proud of this result – click the link: La Jolla statistics.

Joan is doing well for local neighborhood long tail searches searches too, which is the whole point of our article, right? So here are a couple of examples of searches visitors used to find her site:

living in bird rock la jolla ca

History of beach barber tract la jolla

So what are you waiting for, read up on blogs and blogging right here on this site and you, just like Joan can be enjoying traffic in just a month or two from now!

We will be adding a tutorial shortly for Platinum members on what tools to use to find the long tail keywords to target on your blog posts – stay tuned!

Other resources on the subject of long tail searches:

• The Long Tail
• Three reasons why Long Tail Keyword searches are so important?
• Sunday Morning SEO: Target Long Tail Keywords First

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