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How to use video in your blog posts

by Drew Burks on September 16, 2009 · 16 comments

We recommend using a Flip video as a down and dirty camera -

- to capture videos for YouTube and your real estate related blog posts. 

flip camera How to use video in your blog postsWe bought a Flip video camera and started taking videos, but the the mistake we made was trying to have the perfect set before we posted them to YouTube and incorporate them in the site.

On our first attempt we even went out on location we chose a wonderful backdrop of the San Diego Embarcadero with San Diego Bay and Cororado Island in the distance, but the sound levels got screwed up with the wind and the wave action right behind us! Take a quick look at the example on the right – complete with bell ringing!

Getting started on your real estate video series.

So the lesson we learned in shooting short informative videos is choose a quiet room, try and find a blank wall behind you, no distractions, right down your key points, keep your eyes on the camera lens (otherwise you look really shifty) stay focused and just go for it.

Video topics for Real estate

Not sure which subjects might interest consumers? Here are a couple of suggestions along with some inspiration:
  • Video yourself talking about market conditions
  • Use video to introduce yourself on your blog ( see SoLongLandLord.com
  • If you have a small neighborhood niche interview local merchants. The butcher, the baker, the candlestick (you get the idea)
  • Create neghborhood pages and intergrate videos about those areas – the shops, parks, schools, types of homes available. (here is an example)
  • If the area you serve has lots of condo building film the amenities – pools, fitness facilities, maybe even interview some residents. (see Ian Watts site

Here is Joel Burslems take on producing great videos for real estate.

Length of video

30 to 60 seconds long is ideal or you will have lost their interest. Keep it short, keep it relevant and speak from the heart.
 
Unless of course you are Bill White from Calgary, he put together this amazing rememborable video. You may not want to do something similar but it may give you some inspiration!
 

 

Here is another super example of a real estate agents ingenuienty in how to engage an audience, gaining respect and authority along the way:

Lets not forget the SEO advantages for including video in blogs

YouTube is the second largest search engine on the planet. Posting and hosting your videos on YouTube with the right descriptions and tags will do wonders for driving traffic to your videos and your blog posts.
 
And if you are still not convinced of the potential to attract new clients click over for a really great testimonial for using the Flip camera and blogging.

So please don't hesitate anymore

- go ahead and create a YouTube account, start shooting and posting those videos! 

Here is a link to the Flip video camera we recommended:

We have a boat load more advice about video marketing over on the Social Media School

 

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{ 15 comments… read them below or add one }

cskyle2138 September 16, 2009 at 2:52 pm

Video introduction for real estate agents http://bit.ly/1xhjHt

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RealEstate4Cash September 16, 2009 at 3:10 pm

Video introduction for real estate agents http://bit.ly/sqPP7

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QuickSaleHomes September 16, 2009 at 3:17 pm

Video introduction for real estate agents http://bit.ly/Mz8gX

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diettry September 16, 2009 at 3:25 pm

http://bit.ly/1U168u Video introduction for real estate agents: Not sure which subjects migh.. http://bit.ly/qk1E6

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timenmoney September 16, 2009 at 3:29 pm

RT @diettry http://bit.ly/1U168u Video introduction for real estate agents: Not sure which subjects migh.. http://bit.ly/qk1E6

Reply

Excalibur_Biz September 16, 2009 at 3:43 pm

Video introduction for real estate agents http://bit.ly/40wrJY

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ExitAshburn September 16, 2009 at 6:03 pm

Real Estate News Video introduction for real estate agents http://bit.ly/Dw6uY

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TXRealtyNews September 16, 2009 at 6:50 pm

Video introduction for real estate agents: Not sure which subjects might interest your real estate consumers? He.. http://tinyurl.com/r7lqhd

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SocialRLTR September 16, 2009 at 8:03 pm

Video introduction for real estate agents http://cli.gs/XqZbA

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Alexis Jameson September 16, 2009 at 9:32 pm

Nice videos! As a new realtor I have many new things learned thank you for posting this one!

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aubreykipp September 17, 2009 at 7:47 am

on Real estate: Video introduction for real estate agents http://bit.ly/2cCLu9

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SDRealtors September 17, 2009 at 7:56 am

How to use video in your blog posts. http://bit.ly/1YoDeC

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Anonymous September 17, 2009 at 7:43 pm

this is use full for every one .. nice idea….

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villas September 17, 2009 at 7:43 pm

this is use full for every one .. nice idea….

Reply

KarenDaniel September 23, 2009 at 5:32 am

Flip video, great real estate tool. I use it and love it for biz and personal. http://tinyurl.com/r7lqhd

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