Pay Per Click or PPC can lead to financial ruin!
OK, well maybe not but we sure got your attention …
So exactly what is PPC?
Pay Per Click is internet advertising where the advertiser pays a pre-agreed price each time someone clicks on an advertisement. Also called “Paid Placement.” The price is typically arranged via an auction, with ad placement determined by the relative size of the bid, and sometimes other factors.
So, is PPC really money down the drain?
We consider that short term using Pay Per Click is OK build traffic while you wait for the search engines to index your site and for you to add sufficient content that will show up in search results pages.
But, you absolutely must start out, from the beginning, with the right tools and strategies to get the organic results that all site owners covet.
If you decide to go this route you should work out what you are letting yourself in for. You can set a limit on how much you spend each month, but it would be silly to blow your budget in the first week!
Peter here – I used to pay between $3,000 and $5,000 a month on PPC until I wised up and worked out how to get free organic traffic from the search engines. I have not paid a single cent for the past 4 years! Work out how much that has saved me!
Here is an idea of costs: the suggest bid for real estate agents advertising on Google Adwords for the term “San Antonio real estate” is currently $2.52 (as of 3/2/2009) with about 10,000 searches each month for that search term. If only 5% click on your advert that going to cost you $1,260 a month. I don’t know about you but I could find plenty of other places I would rather spend that money!
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More: Wikepedia. PPC – why should you care? Setting up PPC campains. PPC Marketing In A Down Economy
