OK so you Googled yourself ..
What kind of results did you get when you typed your name into Google?
If you really want to control what others see on the first page of search engine results for your name, you should go to Google right now and setup your Google profile.
This is your best shot to tell Google and others what you want them to know about you. A Google Profile is kind of like an online business card and your Google profile will almost always show up at the bottom of the first page of Google search results with your name.
Google Profiles are a no-brainer way of starting to control what consumers learn about you on the web!
If you want to attract more business you must be intentional in all that you do and this includes how you build your online presence.
So put some thought into your Google Profile. Remember – the consumer wants to know what's in it for me – learn more about writing real estate bio's here.
It is also a good idea to use the photo feature, you may want to post your listings here or photo's of the type of properties you specialize in: historic, commerical, income, etc….
Most importantly … complete your profile! Please do NOT leave it partially complete / incomplete – people are going to read it, so why leave big blank spots.
Here is what a Google Profile looks like in the search results:
When I Googled myself "drew burks" I found the following results: there are 11 total results per page of Google. On each of the first two pages I found 8 different links to information about me. Each of the 16 links are positive information. I have listed the first page results for you below to give you an idea of what is working for me.
- http://www.facebook.com/drewburks
- http://ypnlounge.blogs.realtor.org/tag/drew-burks
- http://blog.mysoi.com/2009/05/mysoi-educational-event-with-drew-burks
- http://www.free-press-release.com/news/200901/1232492839.html
- http://www.linkedin.com/in/drewburks
- http://www.pr-inside.com/the-san-diego-association-of-realtors-r1016983.htm
- http://www.123people.com/s/drew+burks
- http://www.google.com/profiles/drewburks
Guess what? … When I Googled Peter, I found very similar results.
So what kind of brand equity do you have online?
Stay tuned for part 3 of this post to learn more tips on how to use the following sites to improve your online brand equity.
This series of posts
How to lose clients without knowing it – part 1
How to lose clients part 4 – the nasty version
How to lose clients – or not! Part 5
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