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How Social media pays off

May 20, 2011 Social Media for Realtors

The real cost of Social Media … … in infographic form. The amount that Facebook Fans spend on a brands products as opposed to the non-fan spend is a pretty compelling reason to invest time and money into building the fan base of your Facebook real estate page. View a full size image on Focus.com’s [...]

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Meeting Gary Vaynerchuk in person

May 19, 2011 Social Media for Realtors

At a small gathering of about 250 socially media aware guys and gals in Orange County .. … I got to listen to Gary up close and personal for just over an hour. He expanded on his new book “The Thank You Economy” which we reviewed here and told us a few home truths about [...]

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Privacy concerns are in the news again ..

May 13, 2011 Social Media for Realtors

Facebook admits that it authorized an effort to raise .. … privacy concerns regarding a Google product, but says it was not intended as a smear campaign. Mashable reports today that Facebook has issued a statement acknowledging it hired well known PR firm Burson-Marsteller with a remit to alert the media about the questionable use [...]

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Tablets – how they are changing the way we work & play

March 31, 2011 Social Media for Realtors

Tablets are turning up by the boat load .. … the age of the Tablet has truly arrived and with it new challenges too. Last week I wrote – Urgent – Beg, borrow or steal an iPad right now! about how the iPad may break your expensive real estate website. The iPad is not alone [...]

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Urgent – Beg, borrow or steal an iPad right now!

March 23, 2011 Real Estate Websites

Have you seen your website on an iPad? This is important because the site you spent a ton of money on may suck really badly on an iPad. (… only kidding about stealing!) I just got an iPad2, I actually waited for 6 months for the much anticipated updated version I am absolutely thrilled with [...]

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IDX home search providers – please step forward

March 21, 2011 Social Media for Realtors

There are dozens of companies that provide IDX search capabilities … … for real estate agent and broker web sites. Some are better than others, some come with lots of options, some are expensive and some are even free! However, there are uncomfortably few companies offering home search capabilities for your Facebook Business Page. You [...]

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9 resourses for creating Facebook Page tabs

March 16, 2011 Social Media for Realtors

Facebook just made it easier to add custom pages to Business Pages! First lets take a quick look at the background: In early February Facebook announced: “On March 11, 2011, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While [...]

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Win a copy of Gary vay.ner.chuck’s new book

March 9, 2011 Real Estate Tools

Gary’s long awaited new book “The Thank You Economy” is now available. As soon as it arrived yesterday I got stuck straight into it! Gary makes the strong case that our culture has reverted back to a similar relationship oriented society that our grandparents would recognize – one of politeness, civility and caring. A society [...]

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Inside Job – the expose of the sub-prime fraudsters

March 1, 2011 Real Estate Tools

On March 8th this Oscar winning documentary is available to purchase on DVD. If you didn’t see it in cinemas now is your chance to find out just how crooked all the players were in the financial meltdown that continues to unravel every time a home is foreclosed on or sold short. It seems incredulous, [...]

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Facebook’s Like button just morphed

February 28, 2011 Real Estate blogs

Liking things on websites just became way more transparent … As of yesterday morning, Facebook users liking something on a third-party site now creates an entire feed story on Facebook, not just a single line item. This is HUGE … Publishers will see this as huge improvement, but when you see the results on your [...]

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Why you should upgrade WordPress right now!

February 24, 2011 Real Estate blogs

It’s always a good idea to keep your WordPress blog updated with the latest version … But this time there is an even bigger reason to upgrade – along with some other new features the bigger news is the internal linking feature. If you didn’t know already one big fundamental rule of SEO is to [...]

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Is this a better Realtor bio page?

February 3, 2011 Real Estate Tools

How to create a different, cutting edge “About Me” page … We have written a couple of times about crappy Realtor about pages or sucky bio pages. Simply too many real estate bios are hastily written without any thought as to what the consumer might want to know about a real estate professionals services. A [...]

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Google dumps real estate

January 28, 2011 Real Estate Tools

Google decides to stop trying to be in the MLS business. So, after February 10th Google announced it will no longer offer their real estate search – which apparently hardly anyone ever used. These listings included foreclosed homes, rentals and for sale listings. Here is a screenshot of what will be removed next month: Brokers [...]

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How to improve your property photos

January 17, 2011 Real Estate Tools

Bad MLS photos are one of my pet peeves .. Here are just 2 found on Sandicor (The San Diego County MLS) in just a couple of minutes. The agent who took the first was trying to be creative – which could have worked if he got the car moved and learned something about image [...]

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I Love Me Some Kodak

January 13, 2011 Real Estate Tools

Kodak powers my Real Estate Business As a Real Estate Broker I understand the need to take lots of photos and now videos … Over the past few years I have owned quite a few different camera’s and up until mid 2010 I was using the Flip HD video camera, but then I got the [...]

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