The pluses & minuses of transparency … A number of new websites are on the bleeding edge of content and information retrieval, with implications for the real estate industry. So we thought we would introduce you to a couple so you have an idea of what's out there. OpenBook is one of these newer sites [...]

Over the past 12 month Drew has made great friends with .. … a nice guy in Florida named Jonathan Riviera who started up a fan page "The Official Real Estate Referral Group" – that page attracted over 47,000 fans – yes – forty seven thousand. As of yesterday the the page is no more, [...]

So from the three posts in the series, let's recap what we know: Up to recently Google was considered unbeatable but was considered "evil" for making tons of money. People are sharing links with friends on Facebook, Twitter and other social media sites creating a very different kind of web. With the "Like" button Facebook [...]

These are big implications for all of us … … social media is often over-hyped by the various self appointed guru's, but we think that the principles plus the numbers behind it, are sound enough. Smart Realtors are already capitalizing on this new frontier. Getting mentioned is the new link building. Now and in the [...]

So what is happening on the web? This is part two of yesterdays post Google V Facebook – the face off. Google was unbeatable at one time, but then again Yahoo used to be too – remember when they dominated the web? In April Facebook announced their new “Open Graph” launching the “Like” button and [...]

Where are we and where are we going? Up to recently Google has really dominated the Internet in an era when interlinked web pages, links from one site to another counted as a vote helping to determine relevance for search terms. At the time this made Google unbeatable and Google was considered "evil" for making [...]

Instead of  20 emails from different real estate consumers I would  … … much rather receive one decent phone call actually! If a blog reader has taken the trouble to pick up the phone and dial your number you have a far better chance of converting that person to a client than one who just [...]

As a demonstration of how easy it is to take a quick video …. …. we recorded a short interview with a Flip camera, uploaded to YouTube – grabbed the embed code and published the video on a WordPress blog in less than 10 minutes during Drew and Peter's Video Marketing Class – one of [...]

Remember us telling you that YouTube is … … the 2nd largest search engine on the planet? Then you will understand why we are so excited with the results achieved in just a matter of weeks in the YouTube search results with optimized video marketing. We introduced you to Kirk last week when we discussed [...]