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Two takes on how social media works

by Peter Toner on January 6, 2012 · 2 comments

Gary Vaynerchuk is the master, with insanely great analogies … I have watched a number of Gary V’s speeches and this one is probably his most comprehensive and complete explanation of how social media works and how it can be leveraged – provided you are willing to “listen” .. ** warning – Gary uses strong [...]

Social Media Profile Picture Essentials

by Peter Toner on October 17, 2011 · 0 comments

Branding with a common image … … a common profile and branding image will identify you and your services across the range of social media sites – it certainly can’t hurt your personal brand awareness Think about who uses their image as branding – Gary Vaynerchuk, Donald Trump, George Forman, Magic Johnson, even old school [...]

Facebook’s new iPad app is a winner!

by Peter Toner on October 11, 2011 · 0 comments

Anyone that used the old Facebook iPhone app … … found it was slow and annoying – more so when using it on an iPad. Well now there is no more need to suffer! Facebook just released a whole new iPad App (iTunes link) that will simply blow you away! The app had been designed [...]

How to add Google’s +1 button to your site

by Peter Toner on June 17, 2011 · 1 comment

Time to add Google’s +1 button to your blog. In the last post I described the +1 button, what it does and how it works. Now that the button is actually working properly here on my site, it’s time to let you know the easiest way to implement +1 on your WordPress site too. I [...]

Google’s new +1 button, a hit or a miss?

by Peter Toner on June 14, 2011 · 4 comments

Google is making a big play with their new +1 button Announced back in March, the +1 button is now available with Google hoping for quick adoption. +1 is intended to compete with Facebook’s Like button, but the results appear in the search results as friends recommendations. Here is a link to the official explanation [...]

Thanks to Apple, Twitter is going to explode!

by Peter Toner on June 9, 2011 · 2 comments

This is hot news: Apple’s new iOS 5 will deeply integrate Twitter … There were a ton of enhancements and upgrades (over 200) to the newly announced Apple iOS5 operating system. iOS 5 is the shared operating system of the iPhone, iPad, so most of the so called “social media pundits” were surprised with Apple’s [...]

How Social media pays off

by Peter Toner on May 20, 2011 · 1 comment

The real cost of Social Media … … in infographic form. The amount that Facebook Fans spend on a brands products as opposed to the non-fan spend is a pretty compelling reason to invest time and money into building the fan base of your Facebook real estate page. View a full size image on Focus.com’s [...]

Meeting Gary Vaynerchuk in person

by Peter Toner on May 19, 2011 · 0 comments

At a small gathering of about 250 socially media aware guys and gals in Orange County .. … I got to listen to Gary up close and personal for just over an hour. He expanded on his new book “The Thank You Economy” which we reviewed here and told us a few home truths about [...]

Privacy concerns are in the news again ..

by Peter Toner on May 13, 2011 · 2 comments

Facebook admits that it authorized an effort to raise .. … privacy concerns regarding a Google product, but says it was not intended as a smear campaign. Mashable reports today that Facebook has issued a statement acknowledging it hired well known PR firm Burson-Marsteller with a remit to alert the media about the questionable use [...]

Tablets are turning up by the boat load .. … the age of the Tablet has truly arrived and with it new challenges too. Last week I wrote – Urgent – Beg, borrow or steal an iPad right now! about how the iPad may break your expensive real estate website. The iPad is not alone [...]

There are dozens of companies that provide IDX search capabilities … … for real estate agent and broker web sites. Some are better than others, some come with lots of options, some are expensive and some are even free! However, there are uncomfortably few companies offering home search capabilities for your Facebook Business Page. You [...]

9 resourses for creating Facebook Page tabs

by Peter Toner on March 16, 2011 · 9 comments

Facebook just made it easier to add custom pages to Business Pages! First lets take a quick look at the background: In early February Facebook announced: “On March 11, 2011, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While [...]

Ninja’s, Guru’s, Experts and Predictions

by Peter Toner on December 30, 2010 · 3 comments

How many so called social media guru’s do you know? Our prediction for 2011 is you will hear about a whole lot more from guys trying to enter the real estate space and pepper you with their insight! Drew and Peter started this blog almost 2 years ago  – a lifetime in social media but [...]

Cyber Monday + Social Media for Realtors

by Drew Burks on November 29, 2010 · 0 comments

Web Real Estate Tools announces its Cyber Monday deals .. In the name of offering a HUGE Sale on Cyber Monday and being inspired by our friends over at Hostgator, .. … who by the way are still offering 50% Off on all web hosting packages today. Peter and I have agreed to knock HALF [...]

The future of Real Estate Search Applications

by Peter Toner on October 12, 2010 · 5 comments

Watch the video of the new Esquire iPad app .. … courtesy of Mashable. Explains how the new Esquire Magazines iPad app works, and it's beautiful! OK I know the guy is a bit hard to take, but stick with it. At this point we don't need the details of how the app works just [...]