Gary Vaynerchuk is the master, with insanely great analogies … I have watched a number of Gary V’s speeches and this one is probably his most comprehensive and complete explanation of how social media works and how it can be leveraged – provided you are willing to “listen” .. ** warning – Gary uses strong [...]
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Two takes on how social media works
by Peter Toner on January 6, 2012 · 2 comments
Social Media Profile Picture Essentials
by Peter Toner on October 17, 2011 · 0 comments

Branding with a common image … … a common profile and branding image will identify you and your services across the range of social media sites – it certainly can’t hurt your personal brand awareness Think about who uses their image as branding – Gary Vaynerchuk, Donald Trump, George Forman, Magic Johnson, even old school [...]
Facebook’s new iPad app is a winner!
by Peter Toner on October 11, 2011 · 0 comments
How to add Google’s +1 button to your site
by Peter Toner on June 17, 2011 · 1 comment
Google’s new +1 button, a hit or a miss?
by Peter Toner on June 14, 2011 · 4 comments

Google is making a big play with their new +1 button Announced back in March, the +1 button is now available with Google hoping for quick adoption. +1 is intended to compete with Facebook’s Like button, but the results appear in the search results as friends recommendations. Here is a link to the official explanation [...]
Thanks to Apple, Twitter is going to explode!
by Peter Toner on June 9, 2011 · 2 comments

This is hot news: Apple’s new iOS 5 will deeply integrate Twitter … There were a ton of enhancements and upgrades (over 200) to the newly announced Apple iOS5 operating system. iOS 5 is the shared operating system of the iPhone, iPad, so most of the so called “social media pundits” were surprised with Apple’s [...]
How Social media pays off
by Peter Toner on May 20, 2011 · 1 comment

The real cost of Social Media … … in infographic form. The amount that Facebook Fans spend on a brands products as opposed to the non-fan spend is a pretty compelling reason to invest time and money into building the fan base of your Facebook real estate page. View a full size image on Focus.com’s [...]
Meeting Gary Vaynerchuk in person
by Peter Toner on May 19, 2011 · 0 comments
Privacy concerns are in the news again ..
by Peter Toner on May 13, 2011 · 2 comments

Facebook admits that it authorized an effort to raise .. … privacy concerns regarding a Google product, but says it was not intended as a smear campaign. Mashable reports today that Facebook has issued a statement acknowledging it hired well known PR firm Burson-Marsteller with a remit to alert the media about the questionable use [...]
Tablets – how they are changing the way we work & play
by Peter Toner on March 31, 2011 · 2 comments
IDX home search providers – please step forward
by Peter Toner on March 21, 2011 · 42 comments

There are dozens of companies that provide IDX search capabilities … … for real estate agent and broker web sites. Some are better than others, some come with lots of options, some are expensive and some are even free! However, there are uncomfortably few companies offering home search capabilities for your Facebook Business Page. You [...]
9 resourses for creating Facebook Page tabs
by Peter Toner on March 16, 2011 · 9 comments
Ninja’s, Guru’s, Experts and Predictions
by Peter Toner on December 30, 2010 · 3 comments
Cyber Monday + Social Media for Realtors
by Drew Burks on November 29, 2010 · 0 comments
The future of Real Estate Search Applications
by Peter Toner on October 12, 2010 · 5 comments
















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