Real Estate Tools

The very best posts of 2010s

by Peter Toner on December 27, 2010 · 0 comments

It’s a great year end tradition, so here is our lineup … … of posts that resonated with our Realtor readers in 2010: Crappy MLS consumer listing sheets Peter’s rant on how ridiculous it is that we are still giving consumers remnants of the old MLS book printouts. Realtor sells sexy lifestyle Sex sells, but [...]

How to eFax a document from your iPhone

by Peter Toner on December 22, 2010 · 6 comments

Here is how faxing from your iPhone works: First of course my fellow Realtors you will the the eFax app. So go to iTunes and download it – sync it to your phone as usual. You will also need an eFax subscription – you can try eFax free for 30 days with this link. Once [...]

My Cloud Tools and how I use them

by Drew Burks on December 20, 2010 · 2 comments

Web5Live – Review of my cloud tools! Many of you asked and I listened … Here is a quick review of the primary tools I am using to run my real estate business from the cloud. By cloud, I mean applications that are not running on my computer – they are browser based – accessed [...]

Special offer for Web5 attendees

by Peter Toner on December 17, 2010 · 0 comments

Thanks for listening to all the advice and banter. Here are our specials: Half off Social Media School $297 now $148.50   Half off blog setup – Social Media master $2,995 now $1,497.50

The AgentListServe marketing network – competition

by Peter Toner on December 16, 2010 · 0 comments

This is a guest post from Eric Carvajal of AgentListServ Looking for an effective way to market your listings? Need more properties for your picky buyer? AgentListServ.com is an exclusive real estate marketing network created by real estate agents, for real estate agents. On this unique marketing platform, members share information about properties they “Have” [...]

Why is my blog running soooo slow?

by Peter Toner on December 9, 2010 · 1 comment

A blog or website needs to live on a computer connected to the internet. Unless you have your own server connected somehow to the World Wide Web and know how to set it up, configure it and maintain it you will need to subscribe to a hosting company to do this for you. This article [...]

Conversations have moved from blog posts over to Facebook As we reported recently, 25% of the pages viewed on the internet in the US are now Facebook pages. Guys, this is a HUGE shift. A transformation that has taken place in just a relatively short amount of time. Don’t try and mess with the flow, [...]

Krisstina Wise talks social media

by Peter Toner on December 1, 2010 · 5 comments

Krisstina maintains that we are consumers too … … so give Google what it wants and we all win: In this video Krisstina expands on what social media means to her brokerage: This is good stuff guys – let us know if it resounded with your thoughts by clicking the Like button, Sharing or Commenting! [...]

It might be important to know right away .. … even if the comments are nice ones! Innovation never ceases to amaze me. Now we all have the ability to learn if someone posts a comment about us online, almost as soon as it was posted. It's all in an Apple app called Boxcar. A [...]

Black Friday for Bloggers

by Drew Burks on November 25, 2010 · 6 comments

Black Friday Sale If you don't already have a blog for your Real Estate business and you are one of the sane people not waiting on a cold sidewalk somewhere to get into a Walmart or BestBuy to save a few bucks on electronics you are in luck … One of my favorite hosting companies, [...]

Are you just playing with social media?

by Peter Toner on November 19, 2010 · 0 comments

A lot of real estate agents are just playing .. … with social media, just because it's a bright new shiny object. Problem is many don't really know what they are doing By setting goals and strategies you won't be fumbling around in the dark anymore. So here is the million dollar question you need [...]

WordPress Theme For Realtors

by Drew Burks on November 16, 2010 · 8 comments

OptimizePress – A Very Exciting WordPress Theme For Realtors Single Property Websites have been popular with Realtors for years … Most recently the craze is to make sure all of your online real estate sites, including individual property sites are formatted for mobile devices.  I experimented some, but when I discovered OptimizePress for WordPress it [...]

Most real estate bloggers are guilty of … … falling for the next shiny object, adding all sorts of bells and whistles, gadgets and widgets to their blog. Unfortunately what you end up with after a while is a complete mishmash of clutter … … and we were just as guilty as the rest of [...]

How to attract more blog comments

by Peter Toner on November 9, 2010 · 15 comments

Are you finding it hard to get comments on your real estate blog? Blogs are built for a two way conversation flow – that's the whole point of Web 2.0 isn't it? A dead blog is one with no interaction, no comments, no life – there could be a couple of reasons why  … Your [...]

The majority of real estate agents were not born with "techyness" Getting a WordPress real estate blog up and running can be a major challenge for most of you guys … You keep hearing from all sources that you need a blog, your broker tells you, we tell you, all the so called guru's out [...]

Amp up your SEO the easy way!

by Peter Toner on November 3, 2010 · 2 comments

To some real estate agents search engine optimization is "rocket science" I'm here to tell you today it is not. It’s just a matter of knowing what to do, and more importantly, consistently doing it. If you consistently do these three tasks, you’ll achieve higher rankings and more targeted traffic. 1. You’ve got to do [...]

Google has said about 20 percent of searches are NOW related to location … What this means is more and more consumers are increasingly accessing online content on their mobile devices.  Most of us are searching for things to do, visit, and eat while we are out around town. If your real estate site doesn't [...]

Realtors seem to have selective writers block .. … when it comes down to expressing their opinions or offering their professional advice online. Drew and I hear it all the time  “What do I write about on my real estate blog?” Actually this is simpler to solve than you think – it just needs a [...]

How to use tags on Facebook

by Peter Toner on October 29, 2010 · 2 comments

Facebook tagging – powerful stuff! You can tag friends in status updates as well as photo's and pages, but quite a few of us get this wrong. If you get it right the post appears on your friends wall – that's why its so powerful. The trick in actually getting this to work is a [...]

Mobile Marketing for Realtors

by Drew Burks on October 29, 2010 · 0 comments

Why limit your clients' digital presence to computers, … when you can extend their reach to the Mobile right in their pocket or purse?  Direct Response Mobile statistics are staggering. SMS's (Short Message Services) or texts have a 98% open rate, over 60% within the first 5 minutes of delivery. So communicate with your clients' [...]

Animation tutorial – Xtranormal movies

by Peter Toner on October 28, 2010 · 0 comments

Create video animations with cartoon type characters Real estate agents can get their marketing messages across by using compelling animations. This illustrated tutorial will show you how easy it is. Go to xtranormal.com to get started on your animation – for this tutorial we are going to use the online "Text-To-Movie" option.   Set up [...]

Predicting the future back in 1964

by Peter Toner on October 22, 2010 · 1 comment

1964, before even fax machines … … electronic calculators and all the other stuff we take for granted. IBM had only recently made the Selectric electric typewriter available with it's interchangeable golf ball embedded with type. Which makes this guys predictions all the more amazing!     .

Who is Leading the Real Estate Industry?

by Drew Burks on October 21, 2010 · 26 comments

MLS & Realtor Boards Don't Get It! It is so frustrating to volunteer my time to sit on a "technology committee" that only exists to explore and present viable new technologies to the Realtor members when the leadership is so resistant to innovation. Last week was the pinnacle of frustration for me … our committee [...]

Blog and Facebook cross posting SEO

by Peter Toner on October 15, 2010 · 0 comments

Cross posting real estate blog posts … on your WordPress blog and Facebook Fan page pays off big time on Google. Here is the proof: Long tail searches still work great for search engine optimization, despite the new and fairly intrusive Google “Instant” search – which you can turn off by the way. The trick [...]

Cutting through the noise – part 2

by Drew Burks on October 15, 2010 · 0 comments

Still Distracted? You are not alone! In part-1 of this post I told you that almost every single person I speak with asks me questions like: "Which technology should I be using?" Of course the old saying is: "Whichever one you will actually use!" While I agree that answer is very true, I also acknowledge [...]